What is the role of a "broker" in health insurance?

The role of a broker in health insurance is to act as a licensed individual who sells insurance products on behalf of multiple insurers. Brokers serve as intermediaries between consumers seeking health insurance and the insurance companies that offer various products. They have the expertise to navigate different plans and help clients understand their options, ensuring that consumers can choose the coverage that best suits their needs.

Brokers are not limited to a single insurance company, allowing them to offer a broad range of policies and to provide advice based on the specific circumstances and preferences of their clients. This flexibility is crucial because it empowers clients to make informed decisions based on the most suitable options available in the market.

Understanding this role is essential for recognizing how brokers facilitate access to health insurance and play a critical part in the overall health insurance ecosystem. This is distinct from the other roles mentioned, which focus more on claims management or insurance company representation and do not encompass the comprehensive advisory and sales functions that a broker provides.